Creative fields: Experience Design, Multimedia Design
Cycling is healthy, good for the earth and convenient to move around in a small city like Wellington. However, the narrow urban roads induce a lot of conflicts between drivers and cyclists, making cycling a rather dangerous mode of transport.

Pedal is the research project that I did for my Postgraduate Diploma in Design. I am exploring how visual communication design can promote mutual respect in road sharing by raising the awareness of cycling safety techniques and helping drivers to feel empathy towards the challenges cyclists face.
I designed an empathetic system for non-cyclists to understand cyclists. The system consists of a solid display board to draw attentions, an interactive pedal-controlled simulation to promote engagements and a question to encourage reflective conversations among the users.
This particular project is dedicated for children aged 5-10 and their parents. It is a casual experience located in public spaces like shopping malls and libraries. It provokes parents to reflect on their road sharing attitudes and educates the young generations to achieve a long term effect.
Videos
User Journeys
Report
Process Documentation
Secondary researches on driving psychology
Listening to different angles of views
Listening to different angles of views
Directing
Digging down the issues
Data analysis
Observation
Observation
Empathising
Empathising
Mind mapping
Precedent analysis
Directing
Brainstorming
Ideation
Prototyping
Ideation
Prototyping
Coding
Prototyping
User testing
Consulting professionals
Consulting professionals
Filming
Video editing
Exploring new areas
3D modeling
Product making
User testing
Product making
Presentation
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