Radium has been silently supporting some of the largest fuel retail brands for over 20 years. As the company expanded, they needed a revamp of their legacy website.
My role
Established design systems through extracting the essences from the business & the brand and communicate the story via the website.
Conducted extensive market researches and internal workshops to help distilling the core of Radium’s business.
The challenges
Radium’s offerings spanned across many areas within the payment & loyalty industry value chain. It was extremely difficult to frame up their business and communicate the value and story.
The website represents the result of 1.5 years of consistent learning, self-exploration journey and collaboration of the Radium team.
