Creative fields: Branding, Video, Marketing Strategies
UNTIL is a theoretical sub-brand of the American leading telecommunication company AT&T. It was created to target the New Zealand market and stand out from the competition.
This project is about a promotion campaign with 3 video outputs, communicating the brand essence, creating excitement and keep the target audiences engaged before the brand launch.
![](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/31ae7dee-97ae-44c9-901c-b21ba7eae72e_rw_1200.gif?h=4a49ea57b243d81a346db16a1fa4b8d0)
![](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/151ae441-2472-4890-bed0-07572b20e39b_rw_1200.gif?h=41f77a8168a90e1669e2634029266fed)
![](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/d20e991e-24a5-4bd1-9a80-937c45d0ad0e_rw_3840.png?h=f8a5574cb5327e9cf2986efb091ba5a3)
Videos
Process documentation
![Market analysis](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/eaa33ce8-fc40-4960-bb1b-1e6a7a2a505d_rw_1200.jpg?h=dd4f2b4bab16cd119c4018f581dc373a)
Market analysis
![Competitor analysis](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/854e18fc-50f5-465f-b531-caa37fa2c2b4_rw_1200.jpg?h=7738f031634c095f75170304f7e311cf)
Competitor analysis
![Conceptualisation](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/c0b7b071-98bf-41e1-8c13-83a52f113472_rw_1920.jpg?h=df25c6fecdefc6706ed46a3d70da5578)
Conceptualisation
![](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/246695ae-dd17-453c-9fb4-92f9884d22c3_rw_1200.jpg?h=61e3a13c950a64d3cf30f928a788060b)
![Conceptualisation](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/a8f94057-fa43-437a-9d94-5740621e4171_rw_1200.jpg?h=321d252801965755afdf5e566d55c057)
Conceptualisation
![Mood board](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/77bcf283-395a-4871-91f1-3398d329f583_rw_1920.png?h=79c0c3cc3db583c1ea14fc74157d0b2d)
Mood board
![Case studies](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/44d12268-84e8-4cc6-9e97-d010d9e168cd_rw_3840.jpg?h=1a019224ea25cec94e425b74c5d79d3c)
Case studies
![Brainstorming the brand name](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/296e3d94-f093-4b15-a986-ef462a739f38_rw_3840.jpg?h=3d9fc6ba84fbe8c9109c472b0f1a45cd)
Brainstorming the brand name
![Conceptualise the brand](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/1524dcf9-5a23-408c-bd42-e389484153b6_rw_3840.jpg?h=a4cacf182c5f79b75b69d8ce4748e2de)
Conceptualise the brand
![Designing the logo](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/054204d6-52a7-49b1-8f09-93f4bdd805c3_rw_1920.jpg?h=74ac5aaf059f8a5b8b2663e31c286725)
Designing the logo
![Designing the logo](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/a6b31c78-e29c-4c1a-981f-c6dab2a53b63_rw_1920.png?h=f1300c4c1d36134a678534e1b6dfbb35)
Designing the logo
![Filming](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/dae02e24-25b1-4b79-8421-389b9e07ac8e_rw_3840.jpg?h=ef0ef3b9075b4fe56187e6a7092a8bb2)
Filming
![Critique](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/81c57883-ffa3-4e2b-8f49-7a5e9d0c8805_rw_3840.jpg?h=fed3900e3dcd502377d045af1b297b93)
Critique
![Critique](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/e5346158-3de8-4a1a-9ba4-cb2c07711bb2_rw_1920.jpg?h=9bae227da0cbeef6294cfb53d3dbdb17)
Critique
![Virtual Store Concept](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/dbb24cc8-227f-455c-8c9c-a166404a98a5_rw_1920.jpg?h=e6b39b08c0c1c07e06e2c10023411207)
Virtual Store Concept
![Virtual Store Concept](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/7ecd12ed-9337-4f4a-8c26-3818c611a549_rw_1920.jpg?h=0ebc36267bf3db29cca08c126efabcea)
Virtual Store Concept
![Virtual Store Concept](https://cdn.myportfolio.com/3314985f19bef72eb5c1a65b52ec4c23/4f196b92-86c1-488a-92b3-3995ec4cb2f2_rw_1200.jpg?h=3060318250e3c119574e8e66c53900a2)