Creative fields: Branding, Video, Marketing Strategies
UNTIL is a theoretical sub-brand of the American leading telecommunication company AT&T. It was created to target the New Zealand market and stand out from the competition.
This project is about a promotion campaign with 3 video outputs, communicating the brand essence, creating excitement and keep the target audiences engaged before the brand launch.
Videos
Process documentation
Market analysis
Competitor analysis
Conceptualisation
Conceptualisation
Mood board
Case studies
Brainstorming the brand name
Conceptualise the brand
Designing the logo
Designing the logo
Filming
Critique
Critique
Virtual Store Concept
Virtual Store Concept
