Creative fields: Branding, Video, Marketing Strategies
UNTIL is a theoretical sub-brand of the American leading telecommunication company AT&T. It was created to target the New Zealand market and stand out from the competition.
This project is about a promotion campaign with 3 video outputs, communicating the brand essence, creating excitement and keep the target audiences engaged before the brand launch.



Videos
Process documentation

Market analysis

Competitor analysis

Conceptualisation


Conceptualisation

Mood board

Case studies

Brainstorming the brand name

Conceptualise the brand

Designing the logo

Designing the logo

Filming

Critique

Critique

Virtual Store Concept

Virtual Store Concept
